I was hoping they would go down the path of user generated content, they appeared to be in FIFA 11 with the whole create your own team and share online thing (lots of BRFC '95 teams out there.) It's a labour of love for some people, I'd be quite happy to recreate Ewood as an .svg or applicable format if I knew it would end up in FIFA 12. That's the beauty of UGC, you know it's been created by someone with a passion for a love of whatever it is they are creating, rather than a way to make a quick buck. Wouldn't it be great to build the Ewood of yesteryear (terraces, Nuttall St. etc) and play in the era of Clayton and Douglas? Even if they charged a fiver for unilimited access to UGC it would be worth it and they would easily recover the extra hardware costs, it will probably be more expensive for them to implement this silly monthly subscription and sales would plummet. They're just taking the business model from phone apps and Sky and applying it to an industry where it just won't work.