I reckon for every genuine boycotter there are two ex ST holders who find that a convenient cover for not renewing on the basis of being unable to see Manyoo, Chelsea, Arsenal, Ci'eh et al anymore.
Stats suggest otherwise Chris. According to some scribe in the LT:
season ending '99 [ relegation season] we averaged 25773.
The following season in the lower tier [a season where we finished mid table] we averaged 19253.
Last season ending 2011 relegation season] we averaged 22551 [down from c25000 pre Venky's]
This season we are averaging 13400.
How is that explained?
Source: The Truth of The Situation