The TV deal is a sickener for all clubs. Sky will put absolutely no thought towards the fans, moving more games here there and everywhere. It will affect crowds up and down the country, showing furthermore that when Sky said during Covid that football is nothing without fans, it was a blatant lie from their side.
Throw in the disconnect currently between the fans and the club and the shoddy way its being run with owners as bad as youll find in the EFL, and budget cuts galore. With a poor team under an unpopular manager and a pitiful home record this season, season ticket sales will dive. The only way to keep them respectable is a significant drop in price. I expect at best a freeze.