For me to even consider a ST affordable, they need to knock a good £100 off the price before any gimmicks/offers.
I’d start with saying ‘Twenty’s plenty’ for all games. No ticket should cost more than that (fuck other club comparisons, I’m talking demographics of the area and basic morals).
Say £20 for JWU, £15 everywhere else. OAP/Student/Armed service/Blue Lights £15 JWU, £10 everywhere else. Chn £5.
Every league and cup game at Ewood.
Then work backwards. There are 23 games, would be £460 JWU etc etc. So I’d look at:
£300 JWU, £250 everywhere else.
Concesions (as described above), £250 JWU, £200 everywhere else.
Chn £100 including the latest home/away shirt, free printing. £75 w/o.
While we’re at it, add a drink to the pie/mash/peas offer and make it a tenner.