I may have missed the boat on this one, but I'd agree that the reason the programme is so poor is down to a lack of focus/communication from within the club, and probably the lack of anyone there giving a toss, I would imagine it is a nightmare trying to get info out of them in time for print deadlines. I bought one for the Burnley game, and won't bother buying another this season. And as others have said, I was really impressed with the quality and content of the Rochdale programme.
I worked as the graphic designer on the Rovers programme from '98 (1st: pre-season friendly vs PSV) till 2005 (last: Tony Parkes testimonial) as a fan it was a pleasure to work on, I visited Brockhall, the media centre at the ground 'Drumhawk' it was called, for some strange reason, and once spoke to both Graeme Souness and Brad Friedel when they rang to alter their columns. I always put in the effort to make the programme the best I could in both design and content - sometimes researching info myself to put in, but sadly that seems to be missing now.
It is a pity that some of the Radio Rovers staff could not have been retained in some capacity on this perhaps - or the club try to recruit Rovers supporting / locally based media agency to take this on board?