In my opinion the key to attracting a consistantly high number of people to games is the number of season tickets sold. I think Rovers should really make a push to try and get the number of STH back up to the 15-17k mark. I am a non season ticket holder who regularly attends games, yet i receive nothing from the club trying to make me buy a season ticket.
I think the club should send out to everyone on the data base a letter explaining details of season tickets. This may be an expensive thing to do in the short term - but even if only a few hundred people buy ST's as a result- the benefit of cash and more people watching the team week in week out will out weigh that. Basically, as mentioned before, I think the club needs to market itself a lot better.