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Loyalty Pays


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Rovers are urging supporters to back its latest initiative to reduce the cost of watching Premiership football – a loyalty scheme which will allow fans to watch the club's next home game against Tottenham for just £15!

It follows the success of the club's recent move against local rivals Bolton where home and away fans were charged just £15 resulting in an extra 10,000 supporters packing into the stadium creating a fantastic atmosphere.

Now loyal Rovers fans have the chance to see another Premiership game for only £15. Under the arrangement supporters who use the scheme known as The Card, receive a sticker for every home league game they go to.

It means for example, that supporters who hold The Card, and have been to three home league matches, can get £10 off the cost of watching the fixture against Tottenham or Fulham.

The Card is free and open to all people who buy adult match tickets. It is the latest marketing initiative from the club aimed at making watching football more affordable and getting more fans through the turnstiles.

As the Tottenham and Fulham games are Category B fixtures, fans who do not have the Card or a season ticket, can still watch either of these games for just £15 in the CIS stand outer (EO4) or the Jack Walker Lower outer, (WO1) with juniors paying just £7.

Rovers chairman John Williams said:

"The Card is all about rewarding our loyal fans and encouraging supporters who come to Ewood Park on a regular basis but don't have a season ticket.

"Football still offers value for money and we want to make it as affordable as possible for all our supporters. We believe watching Rovers is best enjoyed live at Ewood rather than on a television and we want fans to continue to turn up and get behind the team.

"However, whatever we do in terms of pricing for individual games, whether it is in the Premiership like against Bolton, or the UEFA Cup we are mindful of the valued contribution season ticket holders make."

Rovers have recognized the loyalty and contribution that season ticket holders make with reduced prices for the UEFA Cup, ie £15 (£7.50 each)for the two home games in the group stage, whilst the first home game against Saltzburg was free to season ticket holders.

Fans who buy tickets from the club over the Internet can also take part in the Card scheme.

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