Basiclly its the rip off prices the clubs ( not just Rovers ) are charging .
What the clubs have too realise that the entrance fee alone is a large chunk out of the normal working persons weekly wage- say for instance if your take home pay is £250-£300 per week your mortgage , car , etc - kids too bring feed -DO THE MATHS £36 for a match live on Sky or foreign TV it doesnt add up ! - thats why more and more are watchin the game in the pub .
I admit I watched the Portsmouth game in the boozer thus saving myself a nice wedge and putting to better use IE : Salzburg . So the mrs can't complain too much .