I guess they don't want to sell any shirts.

I'm 'white british' and attended Beardwood HS for a time in the 2000s. The Muslim community was largely into cricket primarily. The ones that did like football supported Arsenal, Chelsea, Liverpool, or United. This was also when Messi and Ronaldo were bursting onto the scenes and taking over the world. Social media was also gaining traction. People started to affiliate with players rather than clubs. I can't remember many at all who supported Blackburn. They were first or second generation immigrants. Their history and connection with the town was yet to be properly forged still. The Rovers vs Man United game at Ewood a few years ago in the cup was the most South Asians I've seen at a game before. It was clear as day they were there to see United, not Rovers. I appreciate more is now being done to integrate them into Ewood. This is all of our town, we share it with a ~40% Muslim population, so I see no reason that shouldn't also be accurately represented inside the ground. Considering we only fill about 60% of it, we've enough seats for everyone. I genuinely believe a gem of an Indian lad rising through our academy will do wonders.