I've never bought into Waggots theory that they can't slash prices because they wouldn't sell enough to cover it, complete cop out nonsense.
The figures we've seen of only 4k full adult tickets sold expose this there is no way we wouldn't double that paltry figure if they halved that price last season .
However it might impact the full price match by match buyers and he doesn't want that it's the key to his thinking imo. Quite happy to have c4k match by match buyers over a season he's hitting his money income targets through them and away fans.
We are back to his classic squeeze what you have agenda as was the way under TM that saw the ST base mostly decimate season on season before the desperate 'oh we better knock 20 quid off' token effort.