Language is a slippery customer. Either ors in this case are simplistic; as are the posturings of liberal sensibilities on the one hand or the 'political correctness run mad, what's it all coming to' brigade on the other.
A few observations:-
1.People often say things that they don't mean or really believe
2.Use the above phrase but insert different words
"###### lazy, thick jew"
"###### lazy, thick paddy/mick"
"###### lazy, thick Englishman"
"###### lazy, thick bitch"
"###### lazy, thick honkey"
"###### lazy, thick paki"
3.There are degrees of outrage/offence at any given moment or context.
4. Words are more than just sounds or marks on a page - they can be loaded, political weapons and clearly carry cultural capital.
5. Big Ron delights us all with his footy jargon; he should realise equally the power to offend.
6. Big Ron is certainly not a racist. Actions speak louder than words.
7. As a public figure, Big Ron could clearly not be seen to keep his job, given the circumstances.
Some groups of people understimate the power of language to enshrine, reinforce and establish social attitudes.
Some groups of people underestimate the power of people to be robust in their use of language.