Because certain quarters are hailing him as the next Alan Shearer, a problem which exists whereby younger players are overhyped and then unavoidably fail to deliver.
Having seen Matt numerous times, for the reserves and for Great Harwood he delivers pace, awareness and vision.
His problem, and Ive said this for the past 2 years, is that he simply cannot shoot.
I have also said, that shooting is possibly the easiest of the above skills to teach.
But what do I know, Ive only seen him dozens of times, lets leave it to Wikipedia boy.