Our average attendance last season was 13.478 (some sites have it at over 14000 but they include the bogus 30000 plus crowd the club "accidently" announced) Think with the 4 derbies and Sunderland we will average more this season but only through the away followings being more, unless we do really well and ticket prices are reasonable.

You have hit the nail on the head, Some people have said it is not due to price that they haven't renewed but for some people it is. Bolton in their early bird had 3000 seats available at £219/£229 in their North stand lower and those seats are still only £299 now. They also dropped their prices around the board by 25% this season. specifically because of the cost of living crisis. We have no option of a cheap season ticket at all. This hasn't always been the case, I remember being able to get a season ticket around 2015 for £249 and only 3 years ago it was £319 for the cheapest season ticket. You should always give people the option of a low season ticket price even if it is in what is considered the worst view/stand. btw Hartlepool's cheapest season ticket is £380 for division 4 football !

Most clubs have a few thousand seats in the non popular stand at eye catching cheap rates so they can say" Season tickets from*. The Riverside should be £329. At least it still gives people struggling a chance/option to buy one. £399 cheapest seat makes maybes no chances,

According to the papers there were 30428 there yesterday. Venky's will be happy

Bolton's early bird season tickets are perfectly priced with the current squeeze on finances , £219 for the cheapest seats behind the net and up to £299 for the top tiers. We should follow their lead and price around the same, or slightly higher as we are playing at a higher level.