"The average revenue per seat, per match at Ewood Park is £13. Relatively little room remains, if any, for further discounting which would inevitably lead to “prostituting” the ticket price"
From JW at a meeting with BRISA. What that actually means, is that the average money taken per person is £13. It's not too difficult to work out either, if you consider everything. - ie, how much the average ST holder pays per game, how much senior citizens/juniors pay per game.