It is a major debate between fans, particularly within local team circles, as to who has the most loyal support. It seems that when teams are in different divisions the way to compare teams is through fan support not results. As we are currently the cream of the crop within East Lancs we come in line for more grief than others because of other fans' jealousy. Preston and Burnley fans serve up the most, and our usual rebuke is to look at the support as a percentage of population. I'd prefer to laugh at them and remind them that they have to suffer lower league football, not the good stuff we get, and stay clear of the fan argument as it does cause some Rovers fans problems.
Rovers support has never been the greatest, and never will be, we are a backwoods team with fickle fans who got very lucky with a benefactor who wanted to put us on the map. Jack Walker did this and his legacy was to keep us there. His money is not what it was and we now need ticket sales to, quite rightly, cover operating budgets. But we won't get the required numbers unless we win the league, play Man U and Liverpool every week, or charge not enough to break even. Our cup and European crowds are downright awful. It is not something to get angry about, it comes down to the product. If the team serves up good football and is doing well our gates will increase, giving us more money later on in the season. Rovers is a business and has to forecast cashflows, it is easier for them to do so if they get more money upfront, but they won't argue if larger sums come it at later dates.
Finally, my view is that because of the ease of buying matchday tickets these days many good Rovers fans can choose their games easily and go on the day. This way they are able to pick up the tickets to get into the 'big' games, but don't have to fork out when they don't want to watch, have to work, are ill, and have other commitments taking place. For many, a season ticket can be a bit of an albatross, some feel forced to use it as they've fronted the best part of £400 for something they have give up quite a few hours of leisure time for.