Taking the Liverpool game as an example, the priority for football fans on Boxing Day has traditionally been to go and watch their team - especially a game at home against another local(ish) team. This would always be a game which has drawn a near enough full house.
This year will be no different - will be a very decent crowd, with a very big away following so no real need for the club to make the effort on pricing.
Instead, surely they are better making a big push on the less attractive games in the hope of getting more people through the door?