Season ticket holders bring a friend for £10 v Ipswich !

[Herbie6590]

4 hours ago, Mattyblue said:

How does that benefit the ST Holder particularly?

When they’ve done reduced price tickets previously, they’ve copped some flak for undermining the value of a season ticket. I suspect what they are doing here is trying to compensate for that by saying the offer is only open to s/t holders so it’s a benefit to them alone & they can bring someone of their choosing. If it was £10 ticket to anyone, then the s/t offer is undermined more than it is by doing it this way. 

It’s a bit like having a finite number of guest passes to the gym for your mates. The hope is that you bring your mate, they like it & sign up. You’re happy because your mate now goes to the same gym, they’re happy because they got a free visit or two & the gym is happy because they’ve acquired a new customer. It’s that principle. 

[Mattyblue]

I’ve never come across a ST holder that minds an odd offer, ‘just don’t take the piss’ being the mantra.

We offer very little these days (apart from half arsed stuff like this)

[Herbie6590]

18 minutes ago, Mattyblue said:

I’ve never come across a ST holder that minds an odd offer, ‘just don’t take the piss’ being the mantra.

We offer very little these days (apart from half arsed stuff like this)

I’m not advocating it…merely trying to explain my interpretation. 

It’s a classic marketing ploy using your current customers to bring new ones in… 

[Mattyblue]

You’re probably right, it will be in Yasir’s Marketing for Dummies.

Though what it won’t say is that football (and especially here) is a very different animal than most marketable commodities/events, but it would help if anyone down there actually understood the fanbase.