On Football Boots
Except as permitted by paragraphs B1 – 5 above, the appearance of any Advertising of any description, including sponsors’ designations, on a Player’s Football Boots is prohibited.
2. On all other Clothing
No sponsor Advertising is permitted anywhere on the Clothing of a Player on the field of play during a match except as provided for in this part C.
The following Advertising is permitted:
(i) Playing kit
(a) On the Clothing of a Player on the field of play, the following areas shall be permitted to be used for Advertising
One single area not exceeding 250 square centimetres on the front of the shirt (see Fig 10);
One single area not exceeding 100 square centimetres on the back of the shirt (see Fig 13);
One single area not exceeding 100 square centimetres on each sleeve of the shirt, between the shoulder seam and the elbow (provided Affiliated Association or Competition Rules so permit) (see Fig 12);
One single area not exceeding 100 square centimetres on the back of the shorts (see Fig 14); and
Once only on each sock tie-up providing it does not exceed an area of 100 square centimetres (see Fig 11).
One or more company may be advertised and, in respect of any one company, one or more of its products. The same Advertising must appear in the same form on the Clothing of all Players and Club Officials, wherever such Advertising appears, throughout the entirety of the match.
(b) Any Advertising under C2(i) must be clearly separated from the items described in B above.
(ii) Walk on jackets and Tracksuits and other Clothing worn in the Technical Area
Advertising may appear on (a) walk on jackets; and (b) the tracksuits and other Clothing worn by Players and Club Officials in the Technical Area in accordance with the size and locations set out in C2(i) and can be either:
the same sponsor(s) as worn on the playing kit (home or away strips)
be additional to the sponsors as worn on the playing kit
be different to the sponsors as worn on the playing kit
a single sponsor that is an official partner of the relevant competition
3. Clubs may conclude sponsorship arrangements with different companies in respect of Advertising permitted under C2(i) above for both their ‘home’ and ‘away’ strips. Where Competition rules allow for a third strip to be worn, this may carry Advertising as worn on either the “home” or “away” shirt. The third strip may carry an alternative sponsor advertisement with the permission of the Competition. The Advertising must appear in the same form on the Clothing of all Players and Club Officials wherever such Advertising appears, throughout the entirety of the match.
4. Clubs with more than one team may conclude separate shirt Advertising agreements in respect of each of its teams.
5. Club playing name
No Club in Membership of the Premier League, EFL, a League at Steps 1 to 6 of the National League System, The FA Women’s Super League, The FA Women’s Championship or The FA Women’s National League, may include the name of a sponsor in its Club playing name unless in the sole opinion of The Association the Club’s playing name arises from a historical association with that Club such as a works sports and social club. Any other Club may include the name of a sponsor in its playing name with the prior written consent of its Affiliated Association and where such consent is given, Advertising on behalf of one company only shall be carried on the Club’s match shirts irrespective of the provisions of B(4) and C2(i) above