Thanks for that - which again begs the question why they continue to pump millions in? It could be just be as simple as a) they can afford it and b) the lure of once again owning a Prem club and all the money, kudos and business opportunities that provides is greater than the reality of losing millions every year.
This of course brings us back to why Mowbray keeps preaching to them the need for a 'slow build'. He is right in some respects but anyone who thinks Venkys will be happy to finish 4th bottom may be in for a shock. They want/need promotion and Mowbray knows that. He will be feeling the pressure at the moment.