Yeah that seems to be the only thing that fits. Everything about how this club runs itself is bizarre...
Sell, sell, sell every saleable asset. Sell your top scorer, the captain, the training ground, all at cut price. Generate millions in sales. Don't ever reinvest proceeds so you have more assets to sell, just keep selling. Don't offer reasonable contracts. Don't spend more in the hopes of attaining PL payoff (despite repeatedly missing it by a fraction). Just don't reinvest, this is important.
Get manager in. Win them over with talk of 'the project'. Don't keep to the plan. Make false promises. Make bizarre statements in the press showing complete lack of inter-departmental communication. Deliberately antagonise said manager (especially if club seems to be doing alright). Persuade them to leave to another club (usually of lesser standing) out of seeming despair. Get new manager in. Rinse repeat, this is important.
Run club into the ground. Allow agents to take massive cuts. Allow spurious foreign court cases to be used to justify poor running of club, but give no concrete answers. Make statements in the press saying you don't want to sell, despite no seemingly good reason to keep club. Keep letting club decline. Make bizarre and totally unprofessional transfer U-turns at the last minute. Blame the fax machine (TWICE !). Dash club's legacy and reputation. Allow attendances and loyal paying customer base to decline. Don't be transparent about who is actually running the club. Don't have ambition or use resources to improve club, this is important.
Tinfoil hat on here, but imo either we're being kept for accounting purposes or just Pasha et al have Venkys completely in the dark, and are just using this club to keep their pockets lined (and aren't bothered about the decline of the club as they can up and leave once done).
Nothing else makes sense - I cannot believe that a multi-billion pound enterprise runs its subsidiaries this poorly. Venkys (and their merry men) out!!!