I've no desire to over- think or over-complicate things Vinjay.
I feel like it can be summed up simply as:
They're relevant geographically (especially as I live and work quite near to their ground) and are being talked about much more locally as in spite of loads of financial problems historically, they're punching above their weight.
Perhaps it's different in Blackburn, I don't live there and only go to Blackburn to play football at Soccer Dome, watch Rovers or occasionally pick something up from the town centre as there's a massive lack of shops in Accrington in comparison.
If you don't think they're relevant to you, no worries, but you could always just keep scrolling onto the next thread or not say anything, you know?