There are rules - these being followed is an entirely different matter.
I believe Mr Webb may well be a proponent of ‘there’s no such thing as bad publicity’
See screenshot below - I don’t have an account so can’t check whether it’s really there or not.
edited to add link to page I’ve taken this from https://www.rovers.co.uk/videos/
https://www.bbc.co.uk/sport/football/67517181
PL referees ‘helped’ by pilots and air traffic controllers - sounds like a ‘show them we’re trying’ gimmick.
Personally I’d just get them to watch how Rugby deals with it.