iFollow will be available for every game at a fee next season.

Big ask coming up two weight classes.

It doesn't matter, people keep buying them and they're cheaper to produce now. With regards to Parsons point about the content being the same whether it's print or digital, this is entirely the point! The content wouldn't be at all the same because it would reduce the need for journalistic input, just fill it with video, interviews and interactive content. 'Pick your starting 11' with live graphics showing the team which the majority of fans are picking, message from the manager, behind the scenes at brockhall - none of this brilliantly interactive content is possible with words and still images, yet all really basic stuff for an app based programme. I think myself, Dreams and K-Hod will have to respectfully disagree with yourself and Parson on this one - but it will be interesting to see how it pans out.

I reckon for every signature a player must do.. 10(?) selfies? I understand there is a generation that wants vinyl and books but the reality is in 10 years they'll all be non existent, IMO, because time moves on. As will autographs. I appreciate theres people that buy the programme and don't use apps. What i'm trying to explain is that in the very close future, unfortunately, you won't have any other option but to use apps - even if you preferred the paper copy.

I disagree with 'couldn't care less attitude' as I know its not the case, I know the marketing people at Ewood and know they'd love to create a brilliant programme, but budget cuts are all over the place and things like programmes are first to go, especially when readership is so low. It wouldn't surprise me if for your average league game the programmes actually make a loss, so of course its going to get cuts - which is in turn going to reduce the quality (whether thats physically or in content). All it takes is the club to hire someone (that costs) or trust the existing marketing team to create something different and modern. Theres money to be made for anyone who can execute a brilliantly interactive digital download programme... or should I say convince Pasha that its worth doing.

You can't do the interactive content e.g. visual interviews, training ground footage, simulations of tactics, replays of previous games, old footage in any programme at all. It has to be interactive and used alongside a phone. People read less and less, its the wrong way to go. Blackpool have just released a new programme which uses QR codes to bring up footage but that relies on immediate internet signal, something that isn't always accessible at Ewood. To get around this you release it in a similar way as a Podcast, downloading the programme every Saturday morning whilst connected to WiFi. I would bet, with any sort of decent technical nouse; The total amount of programmes sold would grow, the production costs would be lower and the profit would be higher.

I do realise that, but an app would offer much more interactive reading at a fraction of the price. Its the way the world is going and unfortunately is a case of get on board or stay at the station. Eventually it will happen and I see no reason why it shouldn't happen now. A subscription service at say £1 per home game for all programmes or £2.50 one off download - brilliant, read it on the way in, pre match, half time, full time, whenever you want. It would also reduce the pressure on the writer as you could include content e.g. interviews, training ground footage. Its really simple stuff, but unfortunately as a club we seem to be happy to be left behind. See 'Radio Rovers' which could have been retained for hardly any cost and made accessible via an App also. Make it a subscription service and start bringing money in for once.

If they had any sense they'd make it a download from a Rovers app. Blows my mind that anyone buys paper copies. It'd save a bloody fortune.

Hope GGG goes for BJS next and doesn't take the Canelo rematch. Ridiculous that Golden Boy keep getting away with this judging, the only way to stop it is to not get involved with them despite the money on offer. For the record I scored it a draw at 114-114 with Canelo winning 1, 2, 3, 9, 11, 12. If I had to be pushed one way or another I'd go GGG and wouldn't have been astounded at a majority decision, but 10 rounds to 2 is madness.

I've got 2 free tickets to Billy Joe Saunders at the copper box next weekend if anyone wants them.

PM Herbie (above) on here.

Message Ian on Twitter - @ianherbert

BEIN 9, I'm lead to believe. Which is available in many very google'able ways.

You've just earnt yourself a free ticket to 'BRFCS Live' at the Mill Hill Hotel.

8,000 individual downloads on this podcast... which is @#/? incredible, all things considered.

I'm assuming they've got empty seats next to them - most people do at Ewood nowadays - I think Mike is assuming the seat will provide free commentary.

100%. Mowbray isn't the problem. Ward, Nyambe and Raya aren't the problem. They are simply symptoms of the disease, Venkys. While they are in charge this football club will never prosper. So there's two choices, wait for them to go or try and force them - which route you take comes down to what sort of a person you are.

What's the number for Radio Rovers? After that performance I'm ringing up.

What's an away day at Southend cost? £20 a ticket, £40 in travel, £30 in beer, £20 on food?

There is no law against using private networks to access content unavailable in your country.

Season tickets don't you get home and away games. Plus only 3.75% of that £140 goes to the club. Double win!

iFollow is available to everyone everywhere for the cost of £140 by following 5 simple steps.

Stop taking the thread off topic you troll.

Burnley reserves will absolutely tonk us, sadly.