It doesn't matter, people keep buying them and they're cheaper to produce now.
With regards to Parsons point about the content being the same whether it's print or digital, this is entirely the point! The content wouldn't be at all the same because it would reduce the need for journalistic input, just fill it with video, interviews and interactive content. 'Pick your starting 11' with live graphics showing the team which the majority of fans are picking, message from the manager, behind the scenes at brockhall - none of this brilliantly interactive content is possible with words and still images, yet all really basic stuff for an app based programme.
I think myself, Dreams and K-Hod will have to respectfully disagree with yourself and Parson on this one - but it will be interesting to see how it pans out.