The world has moved on - and not necessarily for the better. “Young adults” are often living with their parents without jobs or on very low income.

Some promising emerging talents in the youths tonight: Byrne, Travis, Caddis, Downing, Bell, Antonsson, Tomlinson, Whittingham, Conway, Samuel, Nuttall

You could also then spin it the other way and say why reduce ticket prices for OAPs ?. They ve had the chance to work all their lives and save for the future. Why reduce ticket prices to a group of people who may not be here physically next year ? (not my own personal view btw but one that could stand up to your reasoning) The idea is to subsidise tickets to groups to catch their support and interest with a view for getting them hooked for future years. Grow and expand the fanbase . And for anyone who thinks that that age group is flush with cash in this day and age needs to think again. Ive just watched my daughter and partner save for years to get 15-20% lump sum to put down to secure a mortgage ! Banks arent chucking money at you like they were 30-40 years ago. Every group age has its limitations financially ..but the idea is to target an age group that hopefully will get the bug and be financially able to come to Ewood in future years.

For Lucas Joao - who scored! Mahoney an unused sub again for Barnsley, genuinely think a season here would have done him a lot of good

Supply and Demand. If Ford couldn't sell enough cars and they had thousands laying idle on production forecourts because people couldn't afford them they'd either have to reduce the price or slow production. Rovers can't slow production because there are a set number of tickets available each season. Therefore, because Rovers can't fill the ground they have to cut the price of tickets, especially for the age-group who may have less disposable income than older folk who may have paid off their mortgage etc. You couldn't have thought of a worse comparison. You ignored my point about Williams slashing prices for all adults back in the day. Were you against it? Or were you just happy you were benefitting? Also, you seem to be ignoring the fact that Blackburn is not a rich area and that young people do not have a great choice of well-paying jobs. Have you heard of zero-hours contracts on the minimum wage being the only jobs ex-students with £40k in student loans to pay off can get? What are they going to do when they get paid, spend £400 on a season ticket? Or what about some working-class kid from a poor background with no qualifications who can't get a job but loves Rovers? He/she might be able to afford £100 but not £400. Should he/she miss out from attending a stadium that has nearly 20,000 empty seats most weeks? There's a reason Forest making tickets cheap for young adults up to the age of 24, and it's not because there are a queue of them waiting to snap them up at full price because they've all got great jobs and can afford it. And Nottingham has asl much going for it than Blackburn, and probably a bit more You're 'capable of full-time work' line is instructive. LOL. Are you related to IDS or Heseltine? 'Bloody scroungers, they should get on their bikes and find work'. Football is a rip-off and for the most part the preserve of middle-class, middle-age adults. £27 for a league 1 walk-on ticket is a disgrace and it's no wonder there is very little take-up. As for your point about getting them in young it only tells half the story. When young lads and lasses get to the age when they have to pay for the ticket themselves and they also have to run a house with a new baby what do you think takes priority? Charging £100 for a season ticket is a brilliant idea at that stage in their lives. Not everyone has the benefit of bank of mum and dad. Pricing young people out of football is never a good idea. It's great some clubs have finally recognised that and are pricing tickets accordingly. It's great though that's you'd be happy for the owners to something drastic that would benefit you, but not something that would benefit the age group you're not in Laters, Comrade.

There are probably quite a few 30 year olds in the same boat as well tbf. I just think that the old ‘leave home at 16’ and ‘married at 21’ days are behind us. Mentally and emotionally a twenty-something is basically an extended teenager. Mollycoddled throughput school and not ready for the real world until much older than they used to be. Low paid jobs used to still get you in the housing market but not any more. Granted they could probably save up for a season ticket and sacrifice other things but if the club want to keep the next generation of fans at the club then they need to target their wallets as well as their hearts.

I agree with vinjay. The games should have gone ahead

So nothing has changed Stuart. Same as it ever was.

Operation Brush under the Carpet will be discussed as to how best overlook/ignore this irritating problem until such time as they are no longer expected to do anything about it. The moment Wolves get promoted to the Premier League it ceases to be a Football League problem and they can stick the file in a drawer for a few years until it comes round again. If they ever find Wolves guilty of anything a quick couple of million fine, paid by their billionaire owners, will send the problem away. I can understand why they were brought in but already within a few years we've had numerous clubs escaping punishment despite obvious breaches of the rules. My gripe isn't so much with the rules but with the fact that they couldn't wait to come round and put us under a transfer embargo which Rovers meekly accepted despite obvious attempts to comply and yet bigger rule breakers who buy their way to promotion and spend much more than we did escape unscathed. QPR are still managing to avoid punishment years after cheating to get promoted. Leicester have recently accepted a fine of a couple of million quid which is nothing short of a joke considering the money they've pocketed from being in the Premier League and splurged on players. Wolves will be similar. Its ridiculous that the Premier League and Football League operate on such different systems. How clubs can be subject to one lot of rules and one governing body then get promoted/relegated and face a different set is stupidity. It should be one body, setting one list of rules, enforcing those equally between all clubs regardless of what league they are in. As it is it will be bye bye to Wolves and probably Villa after splurging massive amounts on players and no punishment ever appears.

....and you're still in the habit of doing so.

Watch out Tony Watt! Player almost gets sent off for "backchat" over his name. https://www.mirror.co.uk/sport/football/news/former-arsenal-ace-sanchez-watt-12140356 Watt? WATT? WATT?

I agree with your points 1-3 but 4 I strongly disagree with. With regards to 2. 'the product' that was has been devalued immensely during the course of the past seven and a half years but that's not the 'debate' as I see it. As regards 'little Johnny', I don't think it matters one iota where he/she lives, the fact is that they disappear from the scene and our supporter base diminishes further. We have a stadium with a capacity of 31,500 which even in our pomp has only been to capacity twice, correct me if I'm wrong. We live in a town with challenging demographics and I have seen this issue for many years when kids reach the age of consent. Any financial incentive to keep hold of any young supporters when they are at a vulnerable age and rightly expected to stand on their own 2 feet financially, should be wholeheartedly endorsed by all, irrespective of their background. I fully endorse the initiatives of both Shrewsbury and Nottingham Forest. They're both clearly forward thinking clubs and have addressed something that they recognise as being an issue as do I and have done for years.

I personally dont think it would. Mahoney ended the season completely out the 18, and with some of the attacking players we have since added hed be well down the pecking order. Hes not that good.

Parents pay for children's tickets Rev and they are good value. 18-24 year olds you would guess have to fork out the brass themselves and most stop going as a consequence because the cost is prohibitive or they've gone away to University. At £100 a season, you would probably keep them 'hooked' until such times as affording a full price ticket wasn't an issue. I would even consider offering free season tickets to 18-24 year olds who had a season ticket for a 5-10 year period prior in order to keep the habit going. From my personal perspective, I'm certain we'd have 2 more full paying season ticket holders now had something similar been in place a dozen years ago.

The season ticket prices for next season will be the same as what they were this season after the early bird rate expired, no matter what division we end up in.

I think it's a wise move too. Up until 18, invariably the season tickets are paid for by parents. £350/£400 is a big commitment when you're expected to stand on your own 2 feet financially for the first time. Many don't take the plunge and stop going, other than for an odd match and get out of the habit as a result. I'm speaking from my experiences with my 2 lads, who are Rovers through and through still but very rarely go to games.

Your argument about supply and demand only stacks up if price is the only thing stopping 18 -24 year olds from attending foorball and whilst that may be the case at Premier League level where season ticket prices can run into 4 figures, as already explained I dont think it i is in our case The Club has already made football affordable for nearly all by introducing the direct debit scheme a number of years ago and a season ticket in the Riverside is a fraction over 30 quid a month for 9 months. No-one has to find £400 or even £279 up front. Without wishing to sound too harsh if you can't afford that then you should probably not be thinking about buying football season tickets but spending your income on essentials instead. The other point you made was about the across the board price reductions years ago. They were a good idea because they benefitted everyone not just a small proportion of the fan base. As Old gregg points out there will be quite a lot of 18 -24 year olds who still live at home and have quite a bit of disposable income. Equally there will be many who are hard up but there'll also be many people who are hard up in any other age range you care to mention as well. Why should someone aged 18-24 get a cheap ticket, but someone who's aged say 28 -34 and who is struggling financially for whatever reason doesn't? Not that I'm saying either group should benefit as the price of tickets isn't means tested (other than on the very basic level of whether you're allowed to work or not) and the idea seems very unfair to me.

Beat me to it CLB, hard to believe we had those idiot knobbers on here last season bragging about their away support being better than ours (whilst their home support was way below ours) Despite Rovers having some of their worst years in their history and they were supposed to be on the up. Bloody embarrassing...

What rubbish, I'd love a brand new car but can't afford one. By your "logic" that's Ford's fault so they should halve the price of their new cars so I and thousands like me could possibly afford one. Don't get me wrong, I wouldn't be averse to doing something really drastic to try and fill the stadium, like reduce prices for everyone to a fiver as long as the owners were happy to take the financial hit and lose even more money but to virtually give tickets away to a small section of the adult population who are perfectly capable of full time work purely on account of their age seems a terrible idea to me. If I'm in the minority on that so be it.

The club has been pretty consitent with pricing, still representing good value even in this league. Although Chaddy has said he'd pay £2.3k for a season ticket so I'm glad fans don't have an input!

I'm amazed you know the spending habits of the lads and lasses we're talking about. Bottom line, football clubs have realised they are not attracting younger fans in the numbers that they used to. They recently did a survey where they got the average age of those going on the Stretford End - it was 40 years old. In the 70's it was 20 years old. That is a huge problem for the future and it is the same up and down the divisions. With respect, you seem a bit out of touch with football demographics and the spending power of 18-23 years olds in poor Northern towns. In the same vein you also seem to have forgotten that nearly two thirds of our stadium is empty every week. If a thousand young adults turn up next season who wouldn't normally turn up simply because tickets are £100 then that is a £100k the club wouldn't otherwise have had. Those people may then go on to buy adult tickets at adult prices a few years down the line because they get the bug. I bet you weren't grumbling when Williams slashed season tickets for adults all those years ago. As for affordability, if young adults can't afford tickets then YES it is the clubs fault for not pricing them properly. Basic economics, pal.

Him just coming on in a game, will at the least raise the crowd.

Well I still think he ranks ahead of Mowbray this time last year. Leeds fans seem to like Monk (strange he felt their owners couldn't live up to his demands yet Birmingham can?) and while he's been sacked since still think "damaged goods" is a little bit of an exaggeration. Monk will need divine intervention though if his first move isn't kicking misery magnet out the door. Lowe should follow his managers around wearing a black hood and a scythe.

Unlike your pre Jurassic wild tangent. I was comparing prem football circa 2001 to prem football in 2012 which has a tad more relevance ?