I keep up with WWE on WhatcultureWWE, and watch AEW every week. I would watch NXT just as much, but have cut back on what I watch due to cost.
I can see what you mean about AEW being a vanity project, but I just feel like I'm watching a fantastic variety show each week and I like that they try completely weird things.
Also helps that Mrs E hasn't ridiculed AEW yet, but she did WWE and NXT.