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Tap up Gaz Aspden, see if he can swing it for us to have the adidas Spezial logo. Do a really cheap deal, sponsorship revenue wouldn’t matter so much... we’d sell shirts at the level we did in 95.

Obviously this can’t happen cos we are saddled with Umbro for another 12 months, but this would be the exact sort of out of the box thinking we are completely lacking in, but desperately need.

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Can see Totally Wicked on the front to be honest, having already upgraded their deal to feature on the kit. Blackburn based, already sponsor an entire stadium at St Helens as well as on their kit. Wouldn’t surprise me anyway

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2 hours ago, chaddyrovers said:

I wouldn't be surprise if the owner of company The Envelope Works sponsors the shirts the coming season. They already have sponsorship with the club and the owner of the company is massive Blackburn Rovers fan

He’s my cousin.

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2 hours ago, Damien said:

There is an article on the LET but I cannot access it to read. If someone has access, could they copy and paste it into this page?

 

cheers

 
 
 
16th August

Rovers sponsor hunt: Past, priority, partners, and P&S rules

 
Rovers had a three year sponsorship with Dafabet between 2015 and 2018

Rovers had a three year sponsorship with Dafabet between 2015 and 2018

 
     36
 
 

As Rovers begin their search for a new sponsor, Rich Sharpe looks at how things have played out, and what the future holds.

THE BACKGROUND

10BET were announced as Rovers’ principal sponsor in July 2018 as the club geared up for their return to Championship football.

They replaced Dafabet who had been the shirt sponsors for three seasons. That agreement was signed in 2015, and announced as a ‘multi-year sponsorship agreement’ with the online gambling company.

At the time it was said the deal was worth a seven figure fee, plus bonuses, and would last a minimum of three years, the exact time the deal ran for.

 

10BET stepped in after another sponsorship deal fell through in 2018, which was behind the late release of shirts that summer, with Rovers having started their pre-season friendlies in the previous season’s shirt.

The 10BET deal was announced as a three years, worth a seven-figure fee across the course of the contract which was expected to run to 2021, with benefits for Rovers should they win promotion.

 

However, within that contract was a break clause which allowed 10BET to cut short their sponsorship a year earlier, without breaching the deal.

Speaking at the time of the deal, Daniel Corcos, 10Bet Marketing Director, said: “Blackburn Rovers are an iconic English club with a large and passionate fanbase and represent a superb fit for our growing UK brand.”

After opting for the 10BET deal, chief executive Steve Waggott said there were several interested parties, a theme he will want to continue as they search for a replacement.

Rovers will hope there won’t be a repeat of 2012/13, their first since relegation from the Premier League, where they started the season without a sponsor, until ProBiz took over in January 2013 for the remainder of the season. After that, RFS and Zebra Claims both had a year of being shirt sponsors, before DafaBet took over in 2015.

THE PRIORITY

The priority will be to find a replacement, and quickly, with the season fast approaching. What is yet to be established is the notice that was given on the break in the contract, and therefore the time that Rovers will have had to line up a replacement, or indeed, how much they will lose out on.

 

Sponsorship deals will be as important as ever to club who have seen their revenues plummet since lockdown in March.

Indeed, in the accounts to June 19, Rovers recorded that sponsorship and advertising revenue had doubled to £1m after promotion from League One, coinciding with the announcement of the 10Bet sponsorship.

Rovers are yet to release their kits for the 2020/21, and will be keen to do so in a bid to drive revenue at a time when many streams have dropped off. However, sourcing a new sponsor will be vital to that, as well as easing any concerns over Profit and Sustainability rules.

Some club owners have used front of shirt sponsorship as a way of investing money in to the business, however, sponsorship would need to be assigned a value, so that should a similar offer be made by an outside company be made, then a level of accountability is there, so not to not breach FFP. The same goes for sponsorship of grounds, stands, or advertising boards.

Rovers have also had a back-of-shirt sponsor for the last two seasons, after local business Watson Ramsbottom Solicitors took on that role.

They agreed a one-year extension in 2019, to run for the whole of last season, and Rovers will be keen for that to continue, or at least secure another back of shirt sponsor.

 

Other official club partners include Totally Wicked, Peter Jackson The Jeweller and Energy Check, The Envelope Works, while the branding of owners Venky's is also present inside Ewood.

Rovers do have another year left to run on their deal with kit manufacturer Umbro, with the training gear for the 2020/21 having already been released, and now on sale.

They begin their pre-season friendlies with a trip to Fleetwood Town on Saturday, as the players return to training today, and as well as being without a senior goalkeeper on the books, will also face a decision on which kit to wear.

THE LANDSCAPE

Last season, half of Premier League teams had a gambling company as their main shirt sponsor, as did all but seven of the 24 Championship clubs. The EFL divisions are even sponsored by one in Sky Bet.

However, last month, the House of Lords Gambling Select Committee’s report ‘Gambling Harm – Time for Action’ recommended that a blanket ban should be brought in from 2023 so that gambling companies couldn’t be present on the shirts of teams, with their presence meaning shirts sold to Under-18s cannot bear the logo.

They put forward that was enough time for clubs to secure new sponsorship, but an EFL spokesperson was quoted as saying that ‘£40 million a season was paid by the sector to the league and its clubs’.

They argued the contribution of such companies was as important as ever as the Covid-19 pandemic brought financial challenges never experienced by clubs.

 

Before 10BET and Dafabet, Rovers’ other previous gambling company sponsor was Bet24 who had the contract between 2004 and 2006 before Crown Paints took over.

Long-term deals saw Perspex as front of shirt sponsors between 1984 and 1991, and then McEwans Lager between 1991 and 1996.

The club say it maintains a strong relationship with 10BET, who aren’t the only online Chinese gambling company to pull out of similar agreements with football clubs.

 
 
 
   
Edited by barry_
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Just now, starscascade said:

Are we gonna end up with something daft like 'Totally Wicked' on the front of our shirts?!

either way, something immoral will be on there!

Totally Wicked, Energy Check, Vampire Vape. Something along those lines.

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5 minutes ago, JHRover said:

Confirmation that the termination date was several months ago and not this weekend. Means Rovers have had time to source a replacement and haven't been left with only a couple of weeks.

You might be right, but the LT article commences with "As Rovers "begin" their search for a new shirt sponsorship etc.

Evidence of more incompetence on our part if any break clause permitted 10 Bet to bail out so close to the start of a new season.

If however we have known for months then we seemingly haven't been able to secure a replacement with the season less than a month away. 

Not a good look either way.

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Surely this supposed break clause would've been activated back in May or June when the season was originally due to end? In which case I'd guess that we continued with the logo on the shirts for the remainder of the season as a goodwill gesture or something on the basis that they'd paid for a full season of sponsorship.

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41 minutes ago, chaddyrovers said:

Totally Wicked extend their Sponsorship of Rovers Training Kit

Elliott Bennett front and centre.

Things aren’t going to improve this season are they?

Same old problems. Plus a few new problems.

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2 hours ago, Osc said:

I'm not sure if Tobocco based products are aloud to be advertised on a playing shirt - please correct me if I'm wrong.

Vaping products are fine as per the FA rules, unsure if the EFL have anything different.

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Give me a lager over a vaping product any day of the week.

I don't want to offend any vapers about but quite frankly that practice attracts a rather weird bunch. Full of stretched out ears and old festival bands. In any case, "Totally Wicked" is a minging company name.

I'd take a lager or brewery company. I thought that when they have been on shirts sponsors they've usually looked ok. Copenhagen were sponsored by Carlsberg - you don't see Danish people blaming that for binge drinking or alcoholism. This country is full of virtue signalling nonsense, and the banning of advertising gambling / alcohol companies is one of them. All it does is let the people who should be solving them problems have an easy argument to have, and an easy win under their belt when it does get banned.

May even get some decent beer on sale at Ewood if we could be sponsored by one too. Doubt it.

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